Codeless platforms have become a hot market and Stacker, a London-based codeless platform, is trying to take the concept to a new level. Not only can you create a web application from a spreadsheet, but you can also extract data from various sources to automatically create a sophisticated line-of-business application (although some tweaking may be necessary).
Today, the company announced a $ 20 million Series A led by Andreessen Horowitz, with participation from existing investors Initialized Capital, Y Combinator and Pentech. Today’s investment brings the total raised to $ 23 million, according to data from Crunchbase.
Michael Skelly, CEO and co-founder of Stacker, explains that the idea is to take key business data and turn it into a useful application to help someone do their job more efficiently. “[We enable] people in business to build apps to help them in their professional lives – so things like customer portals, internal tools, and things that take the data they already use, often to run a process and turn it into a application, ”Skelly explained.
“We really believe that to be truly useful for businesses, you need to be connected to the data that matters to a business. And so we let people bring their spreadsheets, their SQL databases, their Salesforce data, bring in whatever data they use to run their business and automatically turn it into an application, ”he said.
Once the company extracts that data and creates an app, the user can start to change the way things look, but Stacker gives them a big head start in creating something usable from the start, a Skelly said.
Jennifer Li, partner of lead investor Andreessen Horowitz, likes the no-code startup approach. “We’ve been monitoring the codeless space for quite some time, and Stacker sets itself apart from the rest because of its thoughtful product approach, allowing business operators to instantly generate a working application that perfectly matches existing business processes,” he said. she stated in a blog post announcing the tour de table.
The company currently has 19 employees, with plans to put the new capital to work to reach 30-40 by the end of the year. Skelly sees building a diverse business as a key goal and is proactive and thoughtful in finding ways to achieve it. In fact, he identified three ways of approaching diversity.
“First, it’s just about making sure that we get a diverse pipeline of people. I really think the ratio of people you talk to will probably be the biggest indicator of who you hire. Second, we’re trying to find ways to hire people who may have a lower career profile, but [looking] grow up, ”he said.
Third, and I think this is something that is not talked about enough, there are a lot of people who would like to move into programming roles, and who are under-represented, and so we have members of our team who convert to various roles in DevOps – and I think that’s just like a really good route to add to the overall pool [of diverse candidates],” he said.
The company is at first remote, with Skelly in London and her Geneva-based co-founder Sam Davyson, and they intend to stay that way. They founded the company in 2017 and originally created a different product that was much more complex and required a lot of getting started before finally concluding that simplifying things was the way to go. They released the first version of the current product at the end of 2019.
The company has a great vision to be the software development tool for business units. “We really believe that in the future, just like everyone today has an email, a chat tool, a spreadsheet and a video conferencing tool, they will have also a software tool where they will write and run the custom software on which they run their business. ” he said.