Sharjah Entrepreneurship Festival to discuss the growth of UAE start-ups over the next 50 years


Global and regional entrepreneurs, creatives, business leaders and influential business coaches from around the world will come together to discuss the factors influencing the growth of the UAE start-up sector over the next 50 years at the Sharjah Entrepreneurship Festival (SEF 2021) on November 22 and 23. .

Organized by the Sharjah Entrepreneurship Center (Sheraa), the fifth edition of SEF will be held under the theme #WhenStarsCollide.

The two-day in-person event will be held at the Sharjah Expo Center.

SEF will bring leading global speakers to the UAE and provide a platform for local and regional successes to inspire the next generation of change makers, the event website said.

The world right now needs more entrepreneurs who think for the greater good of humanity

Najla Al Midfa, Managing Director, Sheraa

“The world currently needs more entrepreneurs who think for the greater good of humanity,” said Najla Al Midfa, Managing Director of Sheraa.

Gulf countries are investing in growing their entrepreneurial ecosystem as they seek to diversify their economies to fuel post-pandemic growth. Like its peers in the wider Gulf region, attracting foreign investment across sectors – including its start-up ecosystem – is a key priority for the government of Sharjah as it continues to diversify the economy. of the emirate.

In January last year, the Economist Intelligence Unit ranked Sharjah among the 10 fastest growing urban areas in the world.

SEF will see Minister of State for Entrepreneurship and SMEs Ahmad Belhoul Al Falasi lead an opening discussion, which will be moderated by Magnus Olsson, co-founder of carpool app Careem, on November 22, said Sheraa Saturday.

The two will discuss the growing role and impact of start-ups on UAE’s growth and the importance of creating the entrepreneurs of tomorrow by adapting today’s education system, Sheraa added.

They will be joined by more than 50 leaders and entrepreneurs who will engage with 4,000 established founders and aspirants.

The festival seeks to have a meaningful impact and foster positive change in the UAE’s entrepreneurial ecosystem, Sheraa said.

Speeches at the event include: Nisreen Shocair, Middle East Managing Director for YOOX Net-a-Porter; Amir Farha, founder of the venture capital firm COTU Ventures; adventurer and entrepreneur Omar Samra; actor and singer Rashed Al Nuaimi; Amna Al Haddad, Olympic weightlifter and entrepreneur in the United Arab Emirates; and business coach Lewis Howes, among others.

Sheraa – which means to navigate in Arabic – is Sharjah’s initiative to create a start-up ecosystem in the emirate. It is headquartered at the American University of Sharjah and its hub, launched in September 2018, is based at the University of Sharjah.

He has helped founders grow their businesses through workshops, mentorship, presentations to investors, government partners and legal entities to help them secure access to growth capital.

Updated: November 7, 2021 3:00 a.m.


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